Digital commerce can be divided into 3 areas:
- a solid foundation (i.e., infrastructure such as servers, bandwidth, and other hardware that enables low-latency and reliable data transmissions.)
- business processes and how they are implemented (e.g., order fulfillment speed, returns, customer service, etc.)
- e-commerce (i.e., sell goods and services.)
Other areas are social media and Internet search, but both could easily fall into #2 above. Regardless of what we call it, Digital Commerce is really about the business of profit from online sales.
At the very least, setting up an online store involves:
- Have a product and/or service to sell.
- Obtain domain(s) & hosting.
- Decide on the site engine (e.g., WordPress, Drupal, HTML5, etc.)
- Create semantic structures & page content (e.g., menus, sitemap, copy, imagery and design.)
- Decide on an e-comm engine (e.g., Woocomm, Magento, Shopify, etc.)
- Create items and content.
- Set up security (e.g., strong passwords, TLS/SSL, software updates, AV, etc.)
- Set up payment gateways (e.g., credit cards, PayPal, cryptocurrencies, etc.)
- Set up shipping & taxes.
- Ensure compliance with corporate, local, state, and federal rules and regulations.
Call 612.889.9004 and we’ll get your e-commerce site up and running