Digital Commerce

Digital commerce can be divided into 3 areas:

  1. a solid foundation (i.e., infrastructure such as servers, bandwidth, and other hardware that enables low-latency and reliable data transmissions.)
  2. business processes and how they are implemented (e.g., order fulfillment speed, returns, customer service, etc.)
  3. e-commerce (i.e., sell goods and services.)

Other areas are social media and Internet search, but both could easily fall into #2 above. Regardless of what we call it, Digital Commerce is really about the business of profit from online sales.

At the very least, setting up an online store involves:

  1. Have a product and/or service to sell.
  2. Obtain domain(s) & hosting.
  3. Decide on the site engine (e.g., WordPress, Drupal, HTML5, etc.)
  4. Create semantic structures & page content (e.g., menus, sitemap, copy, imagery and design.)
  5. Decide on an e-comm engine (e.g., Woocomm, Magento, Shopify, etc.)
  6. Create items and content.
  7. Set up security (e.g., strong passwords, TLS/SSL, software updates, AV, etc.)
  8. Set up payment gateways (e.g., credit cards, PayPal, cryptocurrencies, etc.)
  9. Set up shipping & taxes.
  10. Ensure compliance with corporate, local, state, and federal rules and regulations.

Call 612.889.9004 and we’ll get your e-commerce site up and running